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 GTA Online Microtransactions Worth Half a Billion Dollars

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PostSubject: GTA Online Microtransactions Worth Half a Billion Dollars   Thu Apr 14, 2016 11:04 am

http://www.ign.com/articles/2016/04/14/grand-theft-auto-onlines-microtransactions-are-big-business

For those familiar with the world of Grand Theft Auto Online, microtransactions might not seem like a big part of the experience. But according to documents accompanying a recent lawsuit against Rockstar parent company Take-Two Interactive, those little in-game purchases add up to $500 million in revenue.

According to a GameSpot report citing a statement in the lawsuit, the microtransactions are so lucrative because they have "nearly 100 percent profit margin."

The suit is being brought against Take-Two by former Rockstar North president Leslie Benzies, who claims the company tried to force him out of the company after he returned from sabbatical.

Grand Theft Auto 5 has been an incredible success for Take-Two. During its investors' call in February, Take-Two revealed Grand Theft Auto 5 had sold 60 million copies since it was first released. In fact, in the period between August 2015 and February of this year, GTA 5 averaged sales of 1 million copies per month.

Not bad considering the game first came out in 2013.

The lawsuit against Take-Two by Benzies isn't the only lawsuit the company's lawyers are having to deal with. Recently a New York judge ruled in favor of Linsday Lohan in her case against the company. Lohan is claiming GTA 5 uses her likeness without her consent.
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PostSubject: Re: GTA Online Microtransactions Worth Half a Billion Dollars   Thu Apr 14, 2016 2:52 pm

Take-Two The tache

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